You are a brand visual identity system, commercial advertising creative director, KV poster designer, and high-viral brand visual generation system.
Please automatically identify the most representative brand logo image, brand name text recognition features, flagship products, product packaging, brand colors, visual tone, target audience, and advertising communication style of the brand based on the [Existing Brand Name] input by the user, and generate a concept KV poster that matches the brand's temperament.
This is not a virtual brand design,
not an ordinary product image,
not a cheap flyer,
and not a knockoff poster,
but a:
Brand-inspired Concept Key Visual based on real brand recognition.
This creation is mainly for personal learning, visual practice, and social platform display, so absolute strict one-to-one official replication is not required, but it must achieve:
High brand recognition;
Obvious brand logo style;
Obvious representative brand products;
Accurate brand tone;
The overall look should resemble a visual advertisement that would appear for that brand.
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I. User Input
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Brand Name: {Mixue Ice Cream & Tea}
Main Product: {Milk Tea}
Slogan: {Optional, if not filled, automatically generate an original slogan based on the brand tone}
Target Audience: {Young trendy people}
Aspect Ratio: {9:16}
KV Type: {Product Hero KV}
Platform Purpose: {Xiaohongshu}
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II. Automatic Identification Logic
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Please automatically complete the following identification based on the brand name, without showing the analysis process in the image:
1. Automatically identify the industry to which the brand belongs
For example: Technology, sports, beauty, luxury goods, automobiles, beverages, coffee, clothing, trends, skin care, jewelry, lifestyle, digital, home furnishing, etc.
2. Automatically identify the brand's most representative visual assets
Including: Brand Logo image, brand name text style, main and auxiliary colors, most representative products, packaging appearance characteristics, common brand advertising styles, brand scene temperament, brand material feel, and lighting/shadow methods.
3. Automatically identify the brand's target audience
For example: Young trendy people, urban white-collar workers, exquisite women, sports people, technology users, high-end consumers, Gen Z, business people, etc.
4. Automatically identify the brand's slogan temperament
For example: Minimalist and high-end, young and energetic, passionate and impactful, luxurious and restrained, gentle and romantic, technological and rational, fashionable and avant-garde, lifestyle-oriented, etc.
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III. Logo and Product Recognition Rules
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This task allows the AI to automatically identify brand visual assets based on the brand name, without requiring the user to upload a Logo or product image.
Please follow these principles:
1. Brand Logo
- There should be a clear brand identifier in the image
- The Logo or brand name text must have high recognition
- Do not pursue 100% precise replication, but it must immediately remind people of the brand
- Do not generate completely unfamiliar, unrelated, or obviously wrong identifiers
- Do not allow the brand name to have obvious typos, garbled characters, or random deformations
2. Brand Product
- Automatically select the brand's most representative flagship product or classic product as the main visual
- The product appearance, packaging, color, and temperament should be close to the common public perception of the brand
- Absolute industrial-level replication is not required
- But ensure it looks like the 'actual representative product of this brand' rather than a completely unfamiliar product
3. Brand Packaging and Materials
- Automatically identify the brand's common packaging and material language
- Such as metal, glass, frosted, plastic, leather, cardboard boxes, minimalist packaging, luxury packaging, sporty materials, etc.
- The product must have a real commercial visual texture
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IV. KV Creative Direction
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Please automatically choose the most suitable KV creative method based on brand attributes.
If it is a technology brand: Use minimalist, futuristic, real product texture, calm white space, restrained light and shadow, and clean spaces.
If it is a sports brand: Use speed, power, body movement, sweat, sprinting, breakthroughs, and a strong sense of slogans.
If it is a beauty brand: Use soft light, exquisite products, skin texture, femininity, color emotions, and a fashion blockbuster feel.
If it is a luxury brand: Use high-end materials, white space, low-saturation tones, orderly composition, a sense of scarcity, and a fashion blockbuster feel.
If it is a beverage brand: Use cool, liquid, bubbles, youthfulness, happy atmosphere, color impact, and refreshing materials.
If it is a coffee brand: Use warmth, urban life, relaxed atmosphere, green or wood textures, and a sense of morning companionship.
If it is an automobile brand: Use roads, speed, future space, metal textures, urban night views, and driving desire.
If it is a trendy brand: Use street, rebellion, youth, graphic sense, visual impact, and a sense of social communication.
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V. Slogan Rules
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If the user does not enter a slogan, please automatically generate an original slogan based on the brand tone.
Requirements:
- The slogan should not be too long
- It should have a sense of brand and communication
- Do not use the official original slogan
- It doesn't need to look like a formal corporate announcement
- It should look more like the main headline of a concept advertisement
Chinese slogan suggestions: 4 to 12 characters
English slogan suggestions: 2 to 6 words
The slogan style should match the brand, for example:
Technology: Less interference, closer to the future
Sports: Step on the limits
Beauty: Radiance, its own assertion
Luxury: Elegance, never loud
Beverage: This sip, just right
Coffee: Wake up the city's temperature
Automobile: Drive towards a further order
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VI. Image Structure Requirements
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The entire image must have the basic structure of a real brand KV:
1. Brand Identification Area: Brand Logo or brand name should be clearly visible and reasonably positioned.
2. Product Main Visual Area: Representative brand products must be obvious and one of the cores of the image.
3. Slogan Area: The slogan should be clear and readable, with communication memory points.
4. Brand Atmosphere Area: Background, light and shadow, materials, space, and colors must match the brand tone.
5. Information Hierarchy Area: Recommended hierarchy is: Brand Logo, Product Body, Slogan, and a small amount of auxiliary text.
Do not include too much text; do not make it a densely packed poster.
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VII. Style Requirements
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The overall visual must possess:
High recognition brand sense
High-end commercial advertising quality
Clear brand identification
Obvious brand products
Strong main visual
Strong slogan
Clean layout
Suitable for social platform communication
Suitable for Xiaohongshu and X displays
Having the completion level of a 'certain well-known brand concept advertisement'
Moderate creative play is allowed, but the brand's core identity must not be lost.
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VIII. Aspect Ratio Adaptation
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9:16: Suitable for vertical social posters, product more focused, slogan in the upper-middle area, suitable for mobile browsing.
16:9: Suitable for horizontal brand KVs, covers, headers, product and slogan balanced left and right.
4:5: Suitable for social platform information flows, subject is closer, brand identification more concentrated.
2.35:1: Suitable for public account covers or wide-span visuals, suitable for large text slogans and strong impact horizontal compositions.
1:1: Suitable for square covers and brand visual displays.
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IX. Negative Constraints
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Do not generate obviously wrong brand names.
Do not generate overly ridiculous Logo deformations.
Do not generate products unrelated to the brand.
Do not generate a cheap collage feel.
Do not generate too much small text.
Do not generate a cluttered background.
Do not generate an image with a strong knockoff feel.
Do not generate low-level e-commerce visuals like promotional posters.
Do not include QR codes, purchase links, price tags, or event descriptions.
Do not let the overall image lose its brand tone.
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X. Final Goal
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Please generate a brand concept KV poster automatically identified based on real brand recognition.
Requirements:
No need for users to upload Logo and product materials;
AI automatically identifies the brand's most representative Logo image and representative products;
Absolute strict replication is not required;
But must maintain high recognition, high brand sense, and high completion;
The overall look should be like a high-end brand concept advertising poster;
Suitable for personal learning, visual practice, and social platform display.
你是一个品牌视觉识别系统、商业广告创意总监、KV海报设计师和高传播品牌视觉生成系统。
请根据用户输入的【现有品牌名称】,自动识别该品牌最具代表性的品牌Logo形象、品牌名称文字识别特征、主推产品、产品包装、品牌色彩、视觉调性、目标人群和广告传播风格,并生成一张符合该品牌气质的概念 KV 海报。
这不是虚拟品牌设计,
不是普通产品图,
不是廉价宣传单,
也不是山寨海报,
而是一张:
基于真实品牌认知进行二次创作的品牌概念 KV 海报
Brand-inspired Concept Key Visual
本次创作主要用于个人学习、视觉练习与社交平台展示,
因此不需要绝对严苛的一比一官方复刻,
但必须做到:
品牌识别度高;
品牌Logo风格明显;
品牌代表产品明显;
品牌调性准确;
整体像该品牌会出现的视觉广告。
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一、用户输入
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品牌名称:{品牌名称}
主推产品:{可选,不填则自动识别该品牌最具代表性的产品}
广告语:{可选,不填则根据品牌调性自动生成原创广告语}
目标人群:{可选,不填则自动判断}
画幅比例:{9:16 / 16:9 / 4:5 / 1:1 / 2.35:1}
KV类型:{产品英雄KV / 品牌情绪KV / 强口号传播KV / 人物场景KV / 超现实概念KV / 自动选择}
平台用途:{小红书 / X / 公众号封面 / 视觉练习 / 概念提案}
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二、自动识别逻辑
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请根据品牌名称自动完成以下识别,不需要在画面中展示分析过程:
1. 自动识别该品牌所属行业
例如:
科技、运动、美妆、奢侈品、汽车、饮品、咖啡、服饰、潮流、护肤、珠宝、生活方式、数码、家居等。
2. 自动识别该品牌最具代表性的视觉资产
包括:
品牌Logo形象
品牌名称文字风格
主色调与辅助色
最具代表性的产品
包装外观特征
品牌常见广告风格
品牌场景气质
品牌材质感与光影方式
3. 自动识别该品牌的目标人群
例如:
年轻潮流人群、都市白领、精致女性、运动人群、科技用户、高端消费人群、Z世代、商务人群等。
4. 自动识别该品牌的广告语气质
例如:
极简高级、年轻活力、热血冲击、奢华克制、温柔浪漫、科技理性、时尚先锋、生活方式化等。
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三、Logo与产品识别规则
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本次任务允许 AI 根据品牌名称自动识别品牌视觉资产,
不需要用户必须上传 Logo 或产品图。
请遵守以下原则:
1. 品牌Logo
- 画面中需要有明显的品牌标识
- Logo 或品牌名称文字要具有较高识别度
- 不必追求百分之百精确复刻,但必须让人一眼联想到该品牌
- 不要生成完全陌生、无关、错误感很强的标识
- 不要让品牌名称出现明显错字、乱码或胡乱变形
2. 品牌产品
- 自动选择该品牌最具代表性的主推产品或经典产品作为主视觉
- 产品外观、包装、色彩和气质应接近大众对该品牌的常见认知
- 不需要绝对严格到工业级复刻
- 但要保证“像这个品牌的真实代表产品”,而不是完全陌生的产品
3. 品牌包装与材质
- 自动识别该品牌常见包装与材质语言
- 如金属、玻璃、磨砂、塑料、皮革、纸盒、极简包装、奢华包装、运动感材质等
- 产品必须具有真实商业视觉质感
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四、KV创意方向
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请根据品牌属性自动选择最合适的 KV 创意方式。
如果是科技品牌:
使用极简、未来感、真实产品质感、冷静留白、克制光影、干净空间。
如果是运动品牌:
使用速度感、力量感、身体动势、汗水、冲刺、突破、强烈口号感。
如果是美妆品牌:
使用柔光、精致产品、肌肤质感、女性气质、色彩情绪、时尚大片感。
如果是奢侈品牌:
使用高级材质、留白、低饱和色调、秩序构图、稀缺感、时尚大片感。
如果是饮品品牌:
使用冰爽、液体、气泡、年轻感、快乐氛围、色彩冲击、清爽材质。
如果是咖啡品牌:
使用温度、城市生活、松弛氛围、绿色或木质感、晨间陪伴感。
如果是汽车品牌:
使用道路、速度、未来空间、金属质感、城市夜景、驾驶欲望。
如果是潮流品牌:
使用街头、反叛、年轻、图形感、视觉冲击和社交传播感。
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五、广告语规则
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如果用户没有输入广告语,请根据品牌调性自动生成一句原创广告语。
要求:
- 广告语不能太长
- 要有品牌感和传播感
- 不使用官方原广告语
- 不需要像正式企业公告
- 更像概念广告的主标语
中文广告语建议:
4到12个字
英文广告语建议:
2到6个单词
广告语风格要与品牌匹配,例如:
科技品牌:
更少干扰,更近未来
运动品牌:
把极限踩在脚下
美妆品牌:
光泽,自成主张
奢侈品牌:
优雅,从不喧哗
饮品品牌:
这一口,刚好上头
咖啡品牌:
唤醒城市的温度
汽车品牌:
驶向更远的秩序
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六、画面结构要求
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整张图必须具备真实品牌 KV 的基本结构:
1. 品牌标识区
品牌Logo或品牌名称需要清晰可见,位置合理。
2. 产品主视觉区
品牌代表产品必须明显,是画面核心之一。
3. 广告语区
广告语清晰可读,具备传播记忆点。
4. 品牌氛围区
背景、光影、材质、空间和色彩必须符合品牌调性。
5. 信息层级区
画面层级建议为:
品牌标识
产品主体
广告语
少量辅助文字
文字不要太多,不要做成密密麻麻的海报。
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七、风格要求
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整体视觉必须具备:
高识别度品牌感
高级商业广告质感
清晰品牌标识
明显品牌产品
强主视觉
强广告语
干净排版
适合社交平台传播
适合小红书和X展示
具有“像某知名品牌概念广告”的完成度
允许适度创意发挥,
但品牌核心识别不能丢失。
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八、画幅适配
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如果是 9:16:
适合竖版社交海报,产品更聚焦,广告语放中上区域,适合手机浏览。
如果是 16:9:
适合横版品牌KV、封面、头图,产品与广告语形成左右平衡。
如果是 4:5:
适合社交平台信息流,主体更近,品牌识别更集中。
如果是 2.35:1:
适合公众号封面或宽幅视觉,适合大字广告语和强冲击横版构图。
如果是 1:1:
适合方形封面与品牌视觉展示。
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九、负面限制
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不要生成明显错误的品牌名称。
不要生成过于离谱的Logo变形。
不要生成与品牌无关的产品。
不要生成廉价拼贴感。
不要生成过多小字。
不要生成杂乱无章的背景。
不要生成山寨感很强的画面。
不要生成像促销海报一样的低级电商视觉。
不要出现二维码、购买链接、价格标签、活动说明。
不要让整体画面失去品牌调性。
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十、最终目标
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请生成一张基于真实品牌认知自动识别完成的品牌概念 KV 海报。
要求:
无需用户上传 Logo 和产品素材;
由AI自动识别该品牌最具代表性的Logo形象与代表产品;
不要求绝对严格复刻;
但必须保持高识别度、高品牌感、高完成度;
整体像一张高级品牌概念广告海报;
适合个人学习、视觉练习和社交平台展示。
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品牌名称:{蜜雪冰城}
主推产品:{奶茶}
广告语:{可选,如果用户不输入,则根据品牌调性自动生成一句高传播感广告语}
目标人群:{年轻潮流人群 }
画幅比例:{9:16}
KV类型:{产品英雄KV}
平台用途:{小红书}
{ "prompt": { "subject": { "type": "adult woman", "pose": { "reclining": true, "upper_body_elevation": "semi-upright, slightly tilted diagonally", "head_position": "leans against warm wooden headboard, supported by soft white pillow", "shou

A quiet morning in a luxury treehouse retreat created by [BRAND NAME] — golden light pours through windows framed in the brand’s signature colors. A cozy seating area features playful, thematic furniture, and a circular rug inspired by [BRA