周黑鸭品牌概念视觉海报生成提示词

You are a brand visual identity system, commercial advertising creative director, KV poster designer, and a high-propagation brand visual generation system.

Please automatically identify the brand's most representative brand Logo image, brand name text identification features, main products, product packaging, brand colors, visual tone, target audience, and advertising communication style based on the user-inputted [Existing Brand Name], and generate a concept KV poster that conforms to the brand's temperament.

This is not virtual brand design,
not an ordinary product photo,
not a cheap flyer,
nor a knock-off poster,
but a:

Brand-inspired Concept Key Visual based on real brand cognition secondary creation.

This creation is mainly used for personal learning, visual practice, and social platform display, so absolutely strict one-to-one official replication is not required, but it must achieve:

High brand recognition;
Obvious brand Logo style;
Obvious representative brand products;
Accurate brand tone;
Overall looks like a visual advertisement that would appear for that brand.

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I. User Input
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Brand Name: {周黑鸭 (Zhou Hei Ya)}

Main Product: {鸭脖 (Duck Neck)}
Slogan: {Optional, if left blank, automatically generate an original slogan based on the brand tone}
Target Audience: {年轻潮流人群 (Young trendy people)}
Aspect Ratio: {9:16}
KV Type: {Auto-select}
Platform Purpose: {Xiaohongshu}

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II. Auto-identification Logic
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Please automatically complete the following identification based on the brand name, without needing to display the analysis process in the frame:

1. Automatically identify the industry the brand belongs to
For example:
Technology, sports, beauty, luxury, automobile, beverage, coffee, clothing, trend, skincare, jewelry, lifestyle, digital, home, etc.

2. Automatically identify the brand's most representative visual assets
Including:
Brand Logo image
Brand name text style
Main and auxiliary colors
Most representative product
Packaging appearance features
Common brand advertising style
Brand scene temperament
Brand material feel and light/shadow methods

3. Automatically identify the brand's target audience
For example:
Young trendy people, urban white-collar workers, exquisite women, sports people, tech users, high-end consumers, Gen Z, business people, etc.

4. Automatically identify the temperament of the brand's slogan style
For example:
Minimalist and high-end, young and energetic, passionate and impactful, luxurious and restrained, gentle and romantic, tech-rational, fashion pioneer, lifestyle-oriented, etc.

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III. Logo and Product Identification Rules
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This task allows AI to automatically identify brand visual assets based on the brand name, without requiring users to upload a Logo or product images.

Please follow these principles:

1. Brand Logo
- There needs to be a clear brand identifier in the frame
- The Logo or brand name text should have high recognizability
- Do not pursue 100% precise replication, but it must make people immediately associate it with the brand
- Do not generate completely strange, irrelevant, or error-prone identifiers
- Do not let the brand name appear with obvious typos, garbled characters, or messy deformations

2. Brand Product
- Automatically select the brand's most representative main product or classic product as the main visual
- The product appearance, packaging, color, and temperament should be close to the public's common perception of the brand
- Absolutely strict industrial-level replication is not required
- But ensure it "looks like the brand's real representative product" rather than a completely strange product

3. Brand Packaging and Material
- Automatically identify the brand's common packaging and material language
- Such as metal, glass, frosted, plastic, leather, cardboard, minimalist packaging, luxury packaging, sporty materials, etc.
- Products must have a real commercial visual texture

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IV. KV Creative Direction
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Please automatically select the most appropriate KV creative method based on brand attributes.

If it's a tech brand:
Use minimalist, futuristic, real product textures, calm white space, restrained lighting, and clean spaces.

If it's a sports brand:
Use a sense of speed, power, body movement, sweat, sprinting, breakthroughs, and a strong sense of slogans.

If it's a beauty brand:
Use soft light, exquisite products, skin texture, femininity, color emotions, and a fashion blockbuster feel.

If it's a luxury brand:
Use high-end materials, white space, low-saturation tones, orderly composition, a sense of scarcity, and a fashion blockbuster feel.

If it's a beverage brand:
Use ice-cold freshness, liquids, bubbles, youthfulness, a happy atmosphere, color impact, and refreshing materials.

If it's a coffee brand:
Use temperature, urban life, a relaxed atmosphere, green or wood textures, and a sense of morning companionship.

If it's an automobile brand:
Use roads, speed, futuristic space, metal texture, urban night scenes, and driving desire.

If it's a trendy brand:
Use street, rebellion, youth, graphic sense, visual impact, and a sense of social propagation.

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V. Slogan Rules
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If the user has not entered a slogan, please automatically generate an original slogan based on the brand tone.

Requirements:

- The slogan should not be too long
- It should have a brand feel and sense of propagation
- Do not use official original slogans
- Does not need to look like a formal corporate announcement
- More like the main slogan of a concept advertisement

Chinese slogan suggestion:
4 to 12 characters

English slogan suggestion:
2 to 6 words

Slogan style must match the brand, for example:

Tech brand:
Less interference, closer to the future

Sports brand:
Limit under your feet

Beauty brand:
Luster, your own proposition

Luxury brand:
Elegance, never clamoring

Beverage brand:
This sip, just right to the head

Coffee brand:
Awaken the city's temperature

Automobile brand:
Drive towards a further order

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VI. Human Appearance Logic
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The "target audience" in brand KVs does not necessarily have to be expressed through direct human appearance; it can also be expressed implicitly through scenes, colors, temperament, composition, props, and lifestyle atmosphere.

But if a certain type of brand relies more on characters to establish a sense of substitution, identity, usage scenarios, and emotional propagation, then characters matching the brand tone should be automatically added.

Please judge whether people need to appear and in what way based on brand type, KV type, and target audience.

1. Brand types suitable for adding people
- Beauty, skincare, clothing, jewelry, fragrance, sports, trend, coffee, beverage, lifestyle, automobile brands, etc., can prioritize character appearance.
- Characters can be models, users, brand temperament representatives, or lifestyle roles.

2. Brand types suitable for weakening characters or no characters
- Tech digital, home products, packaged consumer goods, some luxury still lifes, minimalist product hero KVs, characters can be absent, or only appear as auxiliary elements like hands, body parts, back views, silhouettes, etc.

3. Character appearance methods
If characters are needed, please automatically select the following methods based on KV type:

3.1. Auxiliary character appearance
Characters are not the protagonists, but appear as product users, holders, foils, or atmosphere carriers; the focus is still the brand product.

3.2. Single person main visual
Characters and products together form the core of the main frame; the character's face, temperament, posture, and outfit should match the brand's target audience.

3.3. Multi-person scenes
Suitable for beverage, lifestyle, trend, or social atmosphere brands; strengthen the sense of scene and propagation through multi-person interaction.

3.4. Local characters
Only show hands, profile, back view, gait, or partial limbs, which enhances the sense of usage scenarios without weakening the product's main visual.

4. Character temperament requirements
If characters appear, they must match the target audience and brand temperament of the brand, including age, outfit, posture, expression, makeup, hairstyle, sense of profession, sense of lifestyle, and aesthetic temperament.

5. Priority relationship requirements
Even if characters appear, they should not overshadow the product.
If it's a product hero KV, the product is still the primary protagonist;
If it's a character scene KV, a clear relationship should be formed between the character and the product;
If it's a brand mood KV, the character bears more function for atmosphere and substitution.

6. Prohibited issues
Do not show character images that do not match the brand tone;
Do not show characters with a cheap internet celebrity feel;
Do not show exaggerated posing, tacky poses, or low-quality fashion;
Do not let characters take away the brand identification core;
Do not let the relationship between characters and products be loose or like a random splicing.

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VII. Frame Structure Requirements
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The entire image must have the basic structure of a real brand KV:

1. Brand Identification Area
The brand Logo or brand name needs to be clearly visible and reasonably positioned.

2. Product Main Visual Area
The brand's representative product must be obvious and one of the core elements of the frame.

3. Slogan Area
The slogan is clearly readable and has communication memory points.

4. Brand Atmosphere Area
Background, light and shadow, materials, space, and colors must conform to the brand tone.

5. Information Hierarchy Area
Suggested visual hierarchy:
Brand Identification
Product Main Subject
Slogan
A small amount of auxiliary text

Do not have too much text; do not make it into a densely packed poster.

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VIII. Style Requirements
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The overall visual must have:

High recognition brand feel
High-end commercial advertising quality
Clear brand identification
Obvious brand products
Strong main visual
Strong slogan
Clean layout
Suitable for social platform propagation
Suitable for Xiaohongshu and X display
Has the completion level of "looking like a well-known brand concept advertisement"

Moderate creative play is allowed, but the core brand identification cannot be lost.

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IX. Aspect Ratio Adaptation
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If 9:16:
Suitable for vertical social posters, product is more focused, slogan is in the upper-middle area, suitable for mobile browsing.

If 16:9:
Suitable for horizontal brand KVs, covers, headers; products and slogans form a left-right balance.

If 4:5:
Suitable for social platform feeds, the subject is closer, brand recognition is more concentrated.

If 2.35:1:
Suitable for WeChat Official Account covers or wide visuals, suitable for large-font slogans and strong impact horizontal composition.

If 1:1:
Suitable for square covers and brand visual displays.

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X. Negative Constraints
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Do not generate obviously wrong brand names.
Do not generate overly outrageous Logo deformations.
Do not generate products unrelated to the brand.
Do not generate a cheap collage feel.
Do not generate too much small text.
Do not generate a cluttered background.
Do not generate images with a strong sense of knock-off.
Do not generate low-level e-commerce visuals like promotional posters.
Do not show QR codes, purchase links, price tags, or event descriptions.
Do not let the overall frame lose its brand tone.

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XI. Final Goal
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Please generate a brand concept KV poster automatically identified based on real brand cognition.

Requirements:
No need for users to upload Logo and product materials;
AI automatically identifies the brand's most representative Logo image and representative product;
Strict replication is not required;
But high recognition, high brand feel, and high completion must be maintained;
Overall like a high-end brand concept advertising poster;
Suitable for personal learning, visual practice, and social platform display.
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Brand Name: {周黑鸭 (Zhou Hei Ya)}    
Main Product: {鸭脖 (Duck Neck)}     
Slogan: {Optional, if left blank, automatically generate an original slogan based on the brand tone}
Target Audience: {年轻潮流人群 (Young trendy people)}   
Aspect Ratio: {9:16}
KV Type: {Auto-select}
Platform Purpose: {Xiaohongshu}

你是一个品牌视觉识别系统、商业广告创意总监、KV海报设计师和高传播品牌视觉生成系统。

请根据用户输入的【现有品牌名称】，自动识别该品牌最具代表性的品牌Logo形象、品牌名称文字识别特征、主推产品、产品包装、品牌色彩、视觉调性、目标人群和广告传播风格，并生成一张符合该品牌气质的概念 KV 海报。

这不是虚拟品牌设计，
不是普通产品图，
不是廉价宣传单，
也不是山寨海报，
而是一张：

基于真实品牌认知进行二次创作的品牌概念 KV 海报
Brand-inspired Concept Key Visual

本次创作主要用于个人学习、视觉练习与社交平台展示，
因此不需要绝对严苛的一比一官方复刻，
但必须做到：

品牌识别度高；
品牌Logo风格明显；
品牌代表产品明显；
品牌调性准确；
整体像该品牌会出现的视觉广告。

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一、用户输入
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品牌名称：{品牌名称}

主推产品：{可选，不填则自动识别该品牌最具代表性的产品}
广告语：{可选，不填则根据品牌调性自动生成原创广告语}
目标人群：{可选，不填则自动判断}
画幅比例：{9:16 / 16:9 / 4:5 / 1:1 / 2.35:1}
KV类型：{产品英雄KV / 品牌情绪KV / 强口号传播KV / 人物场景KV / 超现实概念KV / 自动选择}
平台用途：{小红书 / X / 公众号封面 / 视觉练习 / 概念提案}

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二、自动识别逻辑
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请根据品牌名称自动完成以下识别，不需要在画面中展示分析过程：

1. 自动识别该品牌所属行业
例如：
科技、运动、美妆、奢侈品、汽车、饮品、咖啡、服饰、潮流、护肤、珠宝、生活方式、数码、家居等。

2. 自动识别该品牌最具代表性的视觉资产
包括：
品牌Logo形象
品牌名称文字风格
主色调与辅助色
最具代表性的产品
包装外观特征
品牌常见广告风格
品牌场景气质
品牌材质感与光影方式

3. 自动识别该品牌的目标人群
例如：
年轻潮流人群、都市白领、精致女性、运动人群、科技用户、高端消费人群、Z世代、商务人群等。

4. 自动识别该品牌的广告语气质
例如：
极简高级、年轻活力、热血冲击、奢华克制、温柔浪漫、科技理性、时尚先锋、生活方式化等。

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三、Logo与产品识别规则
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本次任务允许 AI 根据品牌名称自动识别品牌视觉资产，
不需要用户必须上传 Logo 或产品图。

请遵守以下原则：

1. 品牌Logo
- 画面中需要有明显的品牌标识
- Logo 或品牌名称文字要具有较高识别度
- 不必追求百分之百精确复刻，但必须让人一眼联想到该品牌
- 不要生成完全陌生、无关、错误感很强的标识
- 不要让品牌名称出现明显错字、乱码或胡乱变形

2. 品牌产品
- 自动选择该品牌最具代表性的主推产品或经典产品作为主视觉
- 产品外观、包装、色彩和气质应接近大众对该品牌的常见认知
- 不需要绝对严格到工业级复刻
- 但要保证“像这个品牌的真实代表产品”，而不是完全陌生的产品

3. 品牌包装与材质
- 自动识别该品牌常见包装与材质语言
- 如金属、玻璃、磨砂、塑料、皮革、纸盒、极简包装、奢华包装、运动感材质等
- 产品必须具有真实商业视觉质感

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四、KV创意方向
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请根据品牌属性自动选择最合适的 KV 创意方式。

如果是科技品牌：
使用极简、未来感、真实产品质感、冷静留白、克制光影、干净空间。

如果是运动品牌：
使用速度感、力量感、身体动势、汗水、冲刺、突破、强烈口号感。

如果是美妆品牌：
使用柔光、精致产品、肌肤质感、女性气质、色彩情绪、时尚大片感。

如果是奢侈品牌：
使用高级材质、留白、低饱和色调、秩序构图、稀缺感、时尚大片感。

如果是饮品品牌：
使用冰爽、液体、气泡、年轻感、快乐氛围、色彩冲击、清爽材质。

如果是咖啡品牌：
使用温度、城市生活、松弛氛围、绿色或木质感、晨间陪伴感。

如果是汽车品牌：
使用道路、速度、未来空间、金属质感、城市夜景、驾驶欲望。

如果是潮流品牌：
使用街头、反叛、年轻、图形感、视觉冲击和社交传播感。

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五、广告语规则
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如果用户没有输入广告语，请根据品牌调性自动生成一句原创广告语。

要求：

- 广告语不能太长
- 要有品牌感和传播感
- 不使用官方原广告语
- 不需要像正式企业公告
- 更像概念广告的主标语

中文广告语建议：
4到12个字

英文广告语建议：
2到6个单词

广告语风格要与品牌匹配，例如：

科技品牌：
更少干扰，更近未来

运动品牌：
把极限踩在脚下

美妆品牌：
光泽，自成主张

奢侈品牌：
优雅，从不喧哗

饮品品牌：
这一口，刚好上头

咖啡品牌：
唤醒城市的温度

汽车品牌：
驶向更远的秩序

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六、人物出镜逻辑
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品牌KV中的“目标人群”不一定必须通过真人直接出现来表达，
也可以通过场景、色彩、气质、构图、道具和生活方式氛围进行隐性表达。

但如果某类品牌更依赖人物来建立代入感、身份感、使用场景和情绪传播力，
则应自动加入符合品牌调性的出镜人物。

请根据品牌类型、KV类型和目标人群，自动判断人物是否需要出现，以及以何种方式出现。

1、适合加入人物的品牌类型
- 美妆、护肤、服饰、珠宝、香氛、运动、潮流、咖啡、饮品、生活方式、汽车等品牌，
可优先考虑人物出镜。
- 人物可以是模特、使用者、品牌气质代表者或生活方式角色。

2、适合弱化人物或无人物的品牌类型
- 科技数码、家居产品、包装快消、部分奢侈品静物、极简产品英雄KV，
可以不出现人物，或仅出现手部、身体局部、背影、剪影等辅助元素。

3、人物出镜方式
如果需要人物，请根据KV类型自动选择以下方式：

3.1. 人物辅助出镜
人物不是主角，只作为产品使用者、手持者、陪衬者或氛围承载者出现，
重点仍然是品牌产品。

3.2. 单人主视觉
人物与产品共同构成主画面核心，
人物的脸部、气质、姿态和穿搭应符合品牌目标人群。

3.3. 多人场景
适合饮品、生活方式、潮流或社交氛围品牌，
通过多人互动强化场景感和传播感。

3.4. 局部人物
只展示手部、侧脸、背影、步态或局部肢体，
既增强使用场景感，又不削弱产品主视觉。

4、人物气质要求
如果人物出镜，人物必须符合该品牌面向的目标人群与品牌气质，
包括年龄感、穿搭、姿态、表情、妆容、发型、职业感、生活方式感和审美气质。

5、主次关系要求
即使人物出现，也不能喧宾夺主。
如果是产品英雄KV，产品仍然是第一主角；
如果是人物场景KV，人物与产品应形成明确关系；
如果是品牌情绪KV，人物更多承担氛围与代入感功能。

6、禁止问题
不要出现与品牌调性不符的人物形象；
不要出现廉价网红感人物；
不要出现夸张摆拍、土味姿势或低质时尚感；
不要让人物抢走品牌识别核心；
不要让人物和产品关系松散、像随机拼接。

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七、画面结构要求
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整张图必须具备真实品牌 KV 的基本结构：

1. 品牌标识区
品牌Logo或品牌名称需要清晰可见，位置合理。

2. 产品主视觉区
品牌代表产品必须明显，是画面核心之一。

3. 广告语区
广告语清晰可读，具备传播记忆点。

4. 品牌氛围区
背景、光影、材质、空间和色彩必须符合品牌调性。

5. 信息层级区
画面层级建议为：
品牌标识
产品主体
广告语
少量辅助文字

文字不要太多，不要做成密密麻麻的海报。

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八、风格要求
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整体视觉必须具备：

高识别度品牌感
高级商业广告质感
清晰品牌标识
明显品牌产品
强主视觉
强广告语
干净排版
适合社交平台传播
适合小红书和X展示
具有“像某知名品牌概念广告”的完成度

允许适度创意发挥，
但品牌核心识别不能丢失。

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九、画幅适配
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如果是 9:16：
适合竖版社交海报，产品更聚焦，广告语放中上区域，适合手机浏览。

如果是 16:9：
适合横版品牌KV、封面、头图，产品与广告语形成左右平衡。

如果是 4:5：
适合社交平台信息流，主体更近，品牌识别更集中。

如果是 2.35:1：
适合公众号封面或宽幅视觉，适合大字广告语和强冲击横版构图。

如果是 1:1：
适合方形封面与品牌视觉展示。

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十、负面限制
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不要生成明显错误的品牌名称。
不要生成过于离谱的Logo变形。
不要生成与品牌无关的产品。
不要生成廉价拼贴感。
不要生成过多小字。
不要生成杂乱无章的背景。
不要生成山寨感很强的画面。
不要生成像促销海报一样的低级电商视觉。
不要出现二维码、购买链接、价格标签、活动说明。
不要让整体画面失去品牌调性。

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十一、最终目标
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请生成一张基于真实品牌认知自动识别完成的品牌概念 KV 海报。

要求：
无需用户上传 Logo 和产品素材；
由AI自动识别该品牌最具代表性的Logo形象与代表产品；
不要求绝对严格复刻；
但必须保持高识别度、高品牌感、高完成度；
整体像一张高级品牌概念广告海报；
适合个人学习、视觉练习和社交平台展示。
————
品牌名称：{周黑鸭}    
主推产品：{鸭脖}     
广告语：{可选，不填则根据品牌调性自动生成原创广告语}
目标人群：{年轻潮流人群}   
画幅比例：{9:16}
KV类型：{自动选择}
平台用途：{小红书}